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Global motorcycle sales plummet
According to the Motorcycle Industry Alliance (MIA), the number of registered motorcycles in the UK in July sharply decreased by 26.8% compared to the same period last year, to 10400 units. Motorcycle sales in the first seven months of this year also dropped by 16.8%.
The Blue Grid of the Motorcycle Industry Alliance stated that the high unemployment rate makes it unaffordable for young people aged 18 to 21 to afford small motorcycles under 50cc. Lan Ge believes that motorcycle sales have declined due to the overall economic situation, but if the unemployment situation is optimized, purchasing power will rebound.
The executive class aged 40 and above is the main market for heavy-duty motorcycles. These people no longer use bonuses to purchase heavy-duty motorcycles in order to repay bank loans. Blue Ge said that sales of super heavy motorcycles with a displacement of over 1000cc have always been relatively stable, but sales in the first seven months of this year decreased by 8.7% compared to the same period last year, "making it already the best performing market
Bloomberg's data shows that the global motorcycle market with a production value of $50 billion has fallen into difficulties. Although Japanese giant Yamaha Motorcycle became the sales champion in July, global sales still plummeted by 33% during the same period. Honda Motorcycle and Suzuki Motorcycle also experienced significant declines in July revenue of 29% and 27%, respectively.
Ducati, an Italian heavy motorcycle manufacturer, announced that the luxury motorcycle market shrank by nearly one-third in the first half of the year, resulting in a one-fifth reduction in production, or 8000 units, and a 10% pay cut for management. The combined North American and Italian markets account for half of Ducati's sales, but due to credit constraints, North American consumers have difficulty obtaining loans, resulting in a 50% sharp decline in heavy motorcycle sales in the North American market compared to the same period last year.
Coincidentally, Harley Davidson, a heavy motorcycle manufacturer in the United States, has announced the layoff of 1000 employees and the closure of four workshops due to a significant decrease in demand. Harley stated that it can ship approximately 220000 vehicles this year, far less than last year's 303000 vehicles.
Not only is the new car market struggling, but second-hand motorcycles are also lacking in demand. Investment banker Rennick put his beloved Triumph Daytona 675 sports motorcycle up for auction online on June 29th, but no one has inquired about it for over a month. But there were three responses to his online photos of BMW cars, he said, "I think motorcycles are more like luxury goods than cars.
In order to stimulate consumption, the Motorcycle Industry Alliance is planning to spend 1 million euros on advertising, emphasizing the freedom, flexibility, time-saving, and cost saving of motorcycles.
The industry alliance is also considering requesting the UK government to provide the same subsidy policy for motorcycles as for cars, similar to the Italian government. As a result of receiving government subsidies, the sales of Italian scooters in June increased by 31% compared to the same period last year. Italian motorcycle manufacturer Piaggio plans to expand into the Asian market and find another way out.
Fitch Ratings is not optimistic about the prospects of the motorcycle industry and has recently downgraded the rating of Harley Davidson motorcycles, citing "long-term sluggish sales" and concerns that "consumers tend to buy cheaper car models".
Export to Peru, tariff reduction, urgent increase in Chongqing Mobang volume
The reporter learned from the Municipal Foreign Economic Commission that China and Peru have officially signed a free trade agreement, and products exported from China to Peru can enjoy zero tariffs at the lowest. This agreement directly brings benefits to Chongqing's export enterprises. In response, several motorcycle manufacturers in our city, including Longxin and Lifan, are preparing to increase their export volume to the Peruvian market by 20-30%.
The relevant person in charge of the Municipal Foreign Economic Commission stated that recently, the China Peru Free Trade Agreement was officially signed. The tariffs on products exported from Chongqing to Peru will be significantly reduced. At the same time, Chongqing's exports to Peru will be more competitive. The person introduced that the most exported products from our city to Peru are motorcycles and their accessories. Before signing the free trade agreement, when our city exported motorcycle products to Peru, tariffs were levied at the most favored nation rate, with product tariffs reaching up to 13%. After signing the free trade agreement, when exporting to the country, tariffs will be levied according to the free trade agreement rates, and some products can even achieve zero tariffs.
Peru is not only the main sales destination for our city's motorcycles in South America, but also a high-quality market with significant growth, "the person in charge of the Foreign Trade Department of the Municipal Foreign Trade and Economic Cooperation Commission told reporters. The motorcycles exported by our city are mainly sold to Vietnam, Africa, and South America. And Peru is the main sales location for our city's motorcycles in South America. Our city has been exporting automobiles and their components, motorcycles and their components, and other products to Peru for a long time. Last year alone, our city's exports to Peru reached 59.56 million US dollars, an increase of nearly 90% compared to the previous year.
It is reported that motorcycles and motorcycle parts exported from Chongqing can enjoy tariff reduction benefits after obtaining the corresponding certificate of origin issued by the local inspection and quarantine department. To enjoy the zero tariff advantage, all motorcycle parts must be exported and assembled domestically in Peru.
After learning that the tariffs on exporting products to Peru have been reduced, Chongqing Mobang is preparing to increase its export volume. According to Fang Ke, the senior manager of Longxin Group's South American region, Longxin Group exported more than 4000 motorcycles to Peru last year, with a total value of over 2 million yuan, all of which were subject to a 13% tariff. After the signing of the Agreement, tariffs were reduced, which means a decrease in export costs for enterprises. The price of Longxin motorcycles in the Peruvian market will decrease, which will enable them to gain greater market competitiveness. And this has also become a booster for Longxin to increase its exports to Peru, with exports to Peru expected to increase by about 20-30% this year.
In addition, leading motorcycle export companies in our city such as Lifan, Zongshen, and Huansong have all told reporters that they have seen business opportunities after the tariff reduction and have begun to discuss increasing their export efforts to Peru, but the specific amount still needs to be discussed.